This week is the Policy Control & Real-time Charging event in Amsterdam. With the enormous growth in mobile data traffic*, mobile network operators are concerned with questions that are either directly or indirectly linked to real-time visibility. For example, can you get more capacity out of a network by evening out the load? And can you safely offer premium services in real-time and rely on the network to come through on the promise? If so, can this be a driver for incremental revenue growth? These are the types of questions that are being asked at the conference.

Technology has now evolved to the point where operators can leverage real-time cell awareness – a sub minute-by-minute view of network performance right down to the cell level. When connected with the operator’s policy management solution, real-time intelligence at the cell-level allows services such as speed boosts, for example, to be instantly customized to the subscriber, and traffic and service prioritization deployed cell-by-cell in real-time.

Adding real-time intelligence at the individual cell level is absolutely crucial for operators that want to best utilize their existing network assets to improve the subscriber experience as we outlined in today’s announcement Real-time Cell Awareness Key to Sweating Mobile Network Assets

For customers, this guarantees the highest quality of experience, for the operator, real-time cell awareness guarantees the ability to offer premium real-time services as well as improved network congestion management.

Lars Pedersen, CommProve CEO

*According to the latest Cisco Visual Networking Index report, monthly global mobile data traffic will exceed 10 exabytes in 2016.